Speakers Profile

1) Jacky Tan

Jacky Tan - Keynote Speaker for Marketing Asia Conference 2016

Professional Marketing Writer, Speaker, Author and Strategist

Chairperson for Marketing Asia Conference 2016

Jacky Tan is a professional marketing writer, brand strategist, speaker as well as published book author of Social M – How Your Startup Can Take On The Big Boys Today. Jacky is also the content marketing and branding strategist with Jack And Chaz Asia.

Jacky writes for renowned business media; and some of his articles has also been translated into other languages such as Spanish, French, Bahasa Indonesian and Chinese. One of Jacky’s expert opinion articles has been published alongside Richard Branson’s article in Singapore Business Review Magazine in 2013.

Jacky Tan was also named as one of the top 12 influential (under-40s) professionals in Singapore by Singapore Business Review.

In October 2014, Jacky Tan was also featured as one of 10 top bloggers in Singapore by ASEAN-Up. In the same month, Jacky has his first article published on Channel News Asia.

In Jan 2015, Jacky’s book, Social “M”, was translated into Mandarin, published and distributed in major bookstores in Taiwan. Thus, helping more businesses worldwide with his marketing and branding wisdom. In Feb 2015, Jacky trained business students at a marketing class in Singapore Management University on the aspect of content marketing in Asia. Jacky’s expert opinion on content marketing was also published in Merdeka.com, one of the most popular mainstream online media in Indonesia.

With the ability to transform small businesses into brands in less than 3 years time, Jacky is often been seen as a “nemesis” to large multinational companies for creating stronger competing brands from scratch. To Jacky, any company, regardless of its size, can become a successful brand with well planned strategies.

Jacky has been invited to speak in organisations and events such as Singapore Management University, HR Asia Summit 2013, Bookfest Singapore 2013, CFO Congress 2013 and many more. He was also guest lecturer on the topic of social media branding for marketing diploma students in a local polytechnic. In May 2014, Jacky was the co-chairperson and the closing keynote speaker for CMO Asia Summit 2014 that was held in Hilton KL. In June the same year, Jacky trained a group of medical professionals from two private hospitals in marketing strategies. Jacky also trains marketing leaders and directors from renowned brands which includes some Fortune 500 companies on the aspect of marketing.

2) Chris J Reed

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Global CEO & Founder, Black Marketing

Chris is an official LinkedIn Power Profile and has one of the world’s most viewed LinkedIn profiles with over 34,000 followers and is one of the regions top social sellers on LinkedIn. He is also a serial entrepreneur having created marketing businesses in both Europe and now in Asia Pacific with Black Marketing – enabling LinkedIn for you which now has offices in Singapore (HQ), ANZ, North America, China, Hong Kong, Manila and the UK.

Chris has also led a variety of digital and partnership marketing agencies on both sides of the world as well as being CMO of social media consumer brands in both London and Singapore. Chris is also one of the region’s most influential bloggers, has featured in books, regularly speaks and chairs at events and is a mentor for the CMO Council SMU Marketing Graduates and is uniquely cochair of both BritCham and AmCham business groups in Singapore.

3) Damien Cummings

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Global Head of Digital Marketing, Standard Chartered Bank

Damien has over 20 years’ experience in digital and marketing transformation. He is one of the most recognized marketing leaders (based in Asia), having been awarded “Most Influential CMO 2015″​, “Marketing Professional Of The Year 2012″​  and the “Brand Leadership Award 2011″​.

Damien is currently the Global Head of Digital Marketing at Standard Chartered Bank. Prior to this he was Chief Marketing Officer at Philips ASEAN & Pacific, leading brand positioning, communications & digital marketing. Before Philips, he was the Regional Marketing Director, Digital & Social Media Samsung Asia. Prior to Samsung he was the Online Director – Asia Pacific & Japan at Dell. Damien has also worked agency-side at Asia’s largest advertising agency, Ogilvy & Mather, as well as at major global brands such as Citibank, Coca-Cola, NRMA and McKinsey & Company.

Damien’s blog, Digital Future, is available at: http://www.digitalfuture.asia and his Twitter account is: @DamienCummings

4) Lester Sim

lester sim keynote speaker for Marketing Asia Conference 2016

Founder, Foretec Pte Ltd

Lester Sim is the Internet Marketing & SEO Expert, with more than 10 years of online marketing experience include SEO, SEM, eCommerce, digital products marketing, affiliates marketing, project launches, etc. Currently an official SEO consultant to Google Singapore. The SEO and online marketing consulting clients include Insight Vacations, ERA’s Project Marketing, Team Salons, Store Friendly, Dimensions International College, etc.

5) Seth Lui

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Founder & Professional Writer, sethlui.com

Seth Lui is the founder and professional writer at online food travel publication sethlui.com, which sees more than 1.4 million page views every month. He has managed to garner a sizeable social media following through his viral articles and strategically placed content that you can’t miss searching for food online. Seth is recognized as one of the top Singapore food influencers as nominated by Influence Asia 2015 and has also given talks in various organizations including TEDx, about SEO, content creation and building a social media channel.

6) Lawrence Yip

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SVP, Planning & Business Development, Sembcorp Development Limited

Chief Marketing Officer – CMO, Sembcorp Parks Management Limited

Lawrence YIP is the Chief Marketing Officer (CMO) with dual-appointment as Senior Vice-

President, Business Development. Responsible for driving the external marketing of the iconic and award-winning 6,000 hectares Vietnam Singapore Industrial Park and Township (VSIP) in 7 locations in Vietnam and the 2,700 hectares Kendal Industrial Township in Semarang -Central Java, Indonesia.

Lawrence was formerly the Asia-Pacific Director for Business Development in Honeywell for Industrial Automation and had worked in TOTAL Oil (France), Kerry Properties / Shangri-la Group (HK), Bilcare (India) and Reed Elsevier (USA) on several new successful start-ups in Asia. He has diversified industry experience in real estate’s development, hotel & facilities management, oil & gas and pharmaceuticals.

Lawrence holds a M.Sc degree in International Marketing from the University of Strathclyde (UK), B.Sc degree in Psychology from the University of Southern Queensland (Australia),Chartered Diploma in Marketing (UK) and Advanced Diploma in Business Studies (Singapore).

He is on the Advisory Board of the CMO Council (New York) – Asia Pacific Region and the Singapore Management University (SMU)’s CMO Council. He also serves as Deputy Chairman – Building & Construction Committee of the Singapore International Chamber of Commerce & Industry (SICCI). He was the Honorary Treasurer and EXCO member of the Chartered Institute of Marketing (CIM-UK) – Singapore Regional Chapter and was the Chief Judge for their 2012 & 2013 International Marketing Competitions.

In 2012, he was given Indira’s Asia-Pacific ‘Leaders and Achievers’ Award (Business Leadership) and received a citation at the Global Marketing Excellence Awards for the ‘Global’s Top 100 Marketing Leaders’ by the World Marketing Congress in 2014.

On a social – community level, he is the Chairman of Bishan East Residents Committee (RC) Zone 1 and was their Treasurer from 2012-4. He also received a National Bronze (2007) and Silver (2015) award from the Singapore’s Blood Bank.

Sembcorp is a Singapore-listed industrial conglomerate in utilities (power, water, waste), marine engineering and industrial/commercial land development. With an annual turnover of SGD10.9Bn, the company operates in 17 countries employing close to 10,000 staff.

7) Bjorn Sprengers

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Chief Marketing Officer, PropertyGuru Group

Bjorn is a seasoned marketer and entrepreneurial business leader with over 15 years of experience across Europe and Asia.

At PropertyGuru Group, Bjorn is responsible for the Group’s integrated marketing efforts towards Consumers, Developers and Real Estate Agents – across Singapore, Malaysia, Thailand and Indonesia. He drives the company’s branding, consumer marketing, trade marketing and lifecycle marketing disciplines. As the champion of PropertyGuru’s brand, he also oversees PropertyGuru’s community relation efforts, including GuruCares, a regional community outreach programme focused on giving back to the societies in which the Group has a footprint.

Prior to joining PropertyGuru Group in April 2013, Bjorn spent over 10 years at electronics giant Philips, holding various marketing positions. His last position with the company wasSenior Director of Marketing/Marketing Lead for Philips Consumer Lifestyle Sector in Southeast Asia. Bjorn is also the co-founder of a series of start-up businesses and holds several supervisory board positions.

Bjorn is a regular speaker at industry events such as Marketing Asia Conference, A+M’s Content 360 Conferenceand eTail Asia. He is particularly interested in sharing views on how marketers can help their fellow leaders put the customer at the core of the business to deliver sustainable, long-term growth.

He holds an MSc in Business Administration from Maastricht University.

To view Bjorn’s detailed profile, click on: https://www.linkedin.com/in/sprengersbjorn

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